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In the sugar dating scene, there’s a new buzzword: sugar friendship. It’s like regular friendship but with a sprinkle of sugar. Think of it as hanging out with someone, doing stuff together, and having each other’s backs, and with one of the parties financially supporting the other. Generally, it can be considered one of the types of platonic sugar arrangements, that are attracting more and more people today.

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Sugar friendships are gaining momentum, especially since COVID-19 hit and online dating took off. With restrictions on physical interactions, people have turned to online platforms for companionship. They are craving real connections more than ever, and sugar friendships offer just that—a genuine bond with extra benefits.

How Does It Work?

Imagine a scenario where two individuals meet on a sugar friendship website. Initially drawn to each other’s profiles by common interests and mutual attraction, they strike up a conversation that quickly evolves into a budding friendship. As they chat online, they discover shared values, goals, and a genuine desire to support each other.

Sugar friendship
Sugar friendship

Their friendship is not solely based on financial transactions, but it does involve a level of financial support. For instance, one person might offer to help their sugar friend with expenses such as rent, tuition, or bills. However, unlike traditional sugar relationships where money often dictates the terms, in this dynamic, financial assistance is provided as a gesture of care and support within the context of their friendship.

The rise of sugar friendships shows that, deep down, we all want meaningful connections. In a world full of transactions, it’s refreshing to find companionship that’s about more than just money.

Finding Sugar Friends Online

While the concept of sugar friendships may not dominate the landscape as much as traditional sugar arrangements, the demand for genuine connections devoid of purely transactional motives is steadily on the rise, particularly among millennials. Sugar platforms like SecretBenefits, SugarDaddy.com, CougarPourMoi, and Millionaire Match offer more than just traditional sugar arrangements, and you can search for sugar friends there as well.


This platform stands out for its commitment to discretion and honesty, facilitating discreet and mutually beneficial connections. With a strong emphasis on transparency, users can navigate the platform with confidence, knowing that their interactions are founded on trust and authenticity.

Over 40M users
51% men
49% women
Our Score


SugarDaddy.com boasts a massive user base, making it one of the most popular platforms for sugar dating. It provides a space where sugar daddies and babies can connect and negotiate terms according to their preferences. With its extensive reach and diverse user pool, SugarDaddy.com offers ample opportunities for individuals to find compatible matches and explore various relationship dynamics.

Over 3.2M users
55% men
45% women
Our Score


It caters specifically to older women seeking younger men, creating a niche space for age-gap relationships. By fostering connections based on mutual interests and compatibility, CougarPourMoi enables users to find meaningful connections that transcend societal norms and expectations.

Over 1.3M users
42% men
58% women
Our Score

Millionaire Match

Meanwhile, Millionaire Match caters to affluent individuals seeking companionship, prioritizing quality matches and genuine connections. Providing a premium dating experience, Millionaire Match attracts successful individuals looking for like-minded partners to share their lifestyle and interests.

Over 750K users
60% men
40% women
Our Score

On these platforms, users can specify their intentions, whether it’s a traditional arrangement, an online relationship, or a sugar friendship. While sugar friendships may not be the norm, the increasing desire for genuine connections beyond transactions is evident.

As societal norms evolve, so do attitudes towards relationships. Sugar friendships offer a refreshing alternative for those seeking companionship and emotional support in the digital age. With platforms catering to diverse preferences, finding meaningful connections online has never been easier.

Liza Simmons
Liza is the person who combines her pleasure to share her ideas with others and zest for Sociology. Being a careful observant of the societal changes, she loves to translate her daily insights into the reviews found on sugardaddy.guru. Plunge deep in her exquisite writing style and find out more about the sugar dating phenomenon from A to Z.
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